Figment is an independent design studio based in London, set up in 2008 by Sam Armes and John Ward. Founded on a sincere passion for delivering exciting and considered design, we are young, experienced creatives, who have worked for over 15 years in some of London's best design groups, working on some of the biggest known brands and smaller specialist brands.

Specialising in brand identity, packaging, print and communication design, we offer large design agency experience and expertise, with the genuine creativity and personable service of a smaller company.

Keeping Figment compact in size, allows the design process to be simpler, smarter and often more creative. This enables us to do what we love doing - produce uncomplicated, high quality design, that is beautifully thought through from start to finish.

The value we bring to a project speaks for itself. Our work has helped change audience perceptions, increased recognition and most importantly, increased sales and profit.